A peak behind the curtain to see how projects go from ideas to approvals. Below are some examples of the creative challenges overcome, and the results that make it all worthwhile.
THE BREAKDOWN.
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Where we kicks things off. A collection of ideas and intuitions on where things might go. Our first opportunity to creatively align, and begin our exploration.
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The hurdles are inevitable. The pivots after seeing a first cut, the realization that music needs to do something more for picture. The challenges are what make great work. An obstacle that forces you to rise to the occasion.
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Our goal is always the same: to bring something fresh, unexpected, and uniquely tailored to each project.
APPLE “CATCH UP QUICK”
OVERVIEW
For Apple’s September Event, we were invited to expand and evolve “Play Me” by Fcukers. Crafting a version that could match the pace, shifting energy, and many chapters of this fast-moving recap.
CHALLENGE
While the original track paired well with picture, the film’s evolving narrative called for greater musical contrast. Moments that could breathe, build intensity, and spotlight each featured product. Our goal was to shape new chapters that felt seamless and true to the original, while elevating the overall aesthetic and film arc.
APPROACH
Working from the original stems, we composed new sections and added production elements that followed the pace and story arc of the film. Scoring to key moments, introducing fresh textures, and sculpting dynamics that mirrored the visual journey with precision and flow.
RESULT
The final score emerges as a natural evolution of the original - fluid, cinematic, and deeply intertwined with picture. It heightens energy where the story accelerates, eases back to let moments breathe, and unifies the piece into a cohesive, elevated whole.
Music Edit and Additional Production - Neat.